Transformation Thursday January 4, 2018

For this week’s Transformation Thursday, our management team walked through the buildings to see their new offices, sales showrooms, and service bays. Their excitement was palpable!


The new Southpoint location brings wonderful opportunities for the dealership, from growing the inventory to enhancing our staff.  There will be so much more room on the lot and in the dealerships themselves that will bring state-of-the-art equipment for our staff and lounge facilities for our customers.

The new Southpoint location brings increased parking availability and the ability to bring our service customers inside from the heat and cold with a covered, environmentally controlled service drive.

The move is exciting, but also bittersweet, as many of our managers and employees have been with the dealership more than 20 years, and the Chapel Hill property has been a wonderful community to call home.

One of the biggest changes is the name change from Performance BMW to BMW Southpoint, but the Performance Promise credo will never go away.  The name change is very important because it aligns us with the Hendrick Automotive brand and we are definitely proud to be a part of the Hendrick Family.


We hope you the video of our manager visit.

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