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BMW Has Made Switching to iSeries Easy!


Technicians install charging stations at our new

BMW of Southpoint location


Have you gone electric?  If you have or are thinking about it, BMW has made it easy for you to go electric by connecting you to other the nearest charging stations through a downloadable app to your phone, Connected Drive, and by providing at-home charging stations.  


BMW eDrive (including BMW i) encompasses a holistic definition of electromobility, one that combines legendary high performance with groundbreaking innovation and intelligent sustainability.  





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BMW Purchasing Made Simple



At Performance BMW, we understand your time is valuable.  We know you lead busy demanding lives and the last thing you want to do is spend your day at the dealership purchasing your new BMW.  


This is why we created Structure My Deal...





#PerformanceBMW #BMWSouthpoint #StructureYourDeal #PersonalizeYourPayments #ValueYourTrade #BMWNewInventory #PreQualifyForCredit #ApplyForCredit #BMWProtectionPlans #BMWIncentives #BMWLeaseOffers #BMWFinanceOffers

#ChapelHill #Raleigh #Durham #Apex #Cary #HollySprings #TriangleDealerships

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Refer Your Friends and Earn Money

At Performance BMW, all of our clients are members of our family. This philosophy means we want to continue appreciating you, long after you drive off our lot. We offer service and parts specials, we post your photos on our social media pages, we highlight your reviews, and we also give you money for your referrals.


How Can You Earn $100?

1.      If you have purchased a new or preowned vehicle with us...



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How to Get Excited About the Car Buying Process

I have been associated with the automotive industry for many years and the reactions to the car-buying process seem to be split; either people hate buying a car or they are indifferent to it.  I have never heard anyone say, I LOVE purchasing a new car.  Of course, they like the result, a new car, but the actual process can seem tedious.


So what makes us uneasy about purchasing or leasing a vehicle?

My opinion and experience says lack of trust.  We live in an information age where we have resources readily available to research



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Evolve With Us

Evolve With Us

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Two weeks ago, we had the pleasure of touring our soon-to-be new dealership home at Hendrick Southpoint Auto Mall. The construction has come a long way in a short time, so we are shifting our Transformation Thursday focus from the exterior to the interior.  

BMW now has finished rooms and parts of the building have electricity. We were able to view offices and watch them lay tile. The service bay is no longer bare and the lifts have been installed.





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Personalize Your Payments

Personalize Your Payments

Performance BMW wants to make your next car purchase stress free by offering the service, Structure My Deal on our website.

The Structure My Deal process allows you to

·        Value Your Trade

·        Personalize Your Payments

·        PreQualify for Credit

·        Apply For Credit

·        Select Protection Plans   

Value Your Trade

Are you thinking of purchasing a new BMW?  If so, the best place to start is to determine the type of trade value you have…

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